Waka Well

Contact us

The customer :

OIM – Wakawell.info

Social Media Report

  • Campaign from November 12 to December 07 (three weeks)

Waka well is a platform dedicated to regular migration and local opportunities to help young people in West Africa make informed decisions about their future.

Campaign objective

The objective of this campaign is to make the Wakawell.info platform a reliable source of information concerning migration and local opportunities for young people in West Africa, more specifically in Guinea, Nigeria, Gambia and in Ivory Coast.

How ?

By the inbound marketing method of generating leads and visitors through a relevant content strategy that pushes Internet users to click on a redirect link or to visit a website


  • Men and women aged between 15 and 35
  • Location: West Africa, specifically in Guinea, Nigeria, Gambia and Ivory Coast
  • Interests: Travel, Migration, Information on local opportunities, sport, music, success stories

Reporting KPI

7,167,187 People affected

206.600 Number of clicks

106 Number of creations

43,000 Number of pages viewed

469.450 Video Views

Video performance on the Facebook channel

The total duration of video views on facebook is equal to 43d 20h or 1052h

The best publications