OIM – CORONA WEST AFRICA INFO

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The customer :

OIM – Corona West Africa Info

Social Media Report

  • Three month campaign

Coronawestafrica.info is the first online library for community engagement in response to COVID 19 in West and Central Africa.

Campaign objective

Encourage Internet users from West and Central Africa to visit the site and participate in the fight against Covid 19

How ?

By the inbound marketing method consisting of creating relevant content that pushes Internet users (through buttons and redirect links) to visit the website.

Targets

  • Members of local associations and social mobilizers
  • Age 18 – 45 years
  • French and local languages
  • Average level of education
  • mobile device users
  • 50/50 men women
  • Target locations : West and Central Africa

Reporting KPI

711.572 People
affected

3,755 Facebook Followers

25.908
Number of clicks

194 Reviews

23.947
likes

50 Number of creations

97.544 Interactions and engagements

143 Shares

Video performance on the Facebook channel

34,352 minutes or 572.5 hours of
videos seen during the Facebook campaign

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